TikTok is revolutionizing creator monetization with its latest feature, the “TikTok Creative Challenge.” This new offering allows creators to submit video ads to brand challenges and earn money based on their video’s performance. Currently, in the testing phase with select brands, the TikTok Creative Challenge aims to provide a streamlined way for creators to earn money on the platform.
To be eligible for this feature, creators must have a US-based account with a minimum of 50,000 followers and be at least 18 years old. Once enrolled, creators can browse through a list of challenges, view the reward pool, and review additional details and requirements.
TikTok emphasizes the importance of high-quality, well-edited, and original content for submissions. After submitting and receiving approval, creators can track the status of their submissions, monitor performance metrics, and check their monthly earnings. Rewards are influenced by various factors, including qualified video views, clicks, and conversions. Creators will receive notifications if revisions are necessary, with the option to revise or appeal their submissions.
Notably, videos submitted by creators will not be displayed on their profiles. If approved, the videos will run as ads on the app’s For You Feed, reaching a wider audience.
Creators enrolled in the TikTok Creative Challenge program will gain access to valuable resources, including a dedicated Creator Community group and a Mentor Program, facilitating connections with other creators.
This new feature bears similarities to Pearpop, an LA-based startup that facilitates collaborations between brands and creators. TikTok’s approach simplifies the process for creators to secure brand deals and reduces the time and effort required to reach out to brands individually.
By empowering creators with new monetization opportunities, TikTok continues to enhance its platform’s appeal and support its vibrant creator community.
This program aims to generate higher revenue and unlock real-world opportunities for creators. To be eligible, creators must have a U.S.-based account, be at least 18 years old, and have at least 10,000 followers and 100,000 views in the last 30 days. The Creativity Program Beta reflects TikTok’s commitment to empowering creators and fostering their growth and success. It provides an exciting avenue for eligible creators to enhance their earnings and explore new possibilities.