Meta AI
Meta’s President of Global Affairs Nick Clegg (pictured) affirms the company’s commitment to transparency. Kristen Radtke

How Facebook and Instagram Customize Your Content: Insights from Meta on AI’s Role

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“Understanding How Meta Personalizes Your Social Media Experience: Insights into Facebook and Instagram Algorithms”

Meta, the parent company of Facebook and Instagram, has released valuable information about how its AI-driven algorithms personalize content recommendations on these platforms. In a blog post, Meta’s President of Global Affairs, Nick Clegg, shared details to enhance transparency and user control over the content they see.

The blog post introduces “system cards” that provide accessible explanations of how the algorithms rank and suggest content in various features like the Feed, Stories, and Reels. For example, the Instagram Explore feature, which showcases content from accounts users don’t follow, follows a three-step process: gathering inventory, leveraging user signals, and ranking content based on user interest.

Users can influence the algorithm by saving content to see similar posts or indicating disinterest to filter out similar content in the future. The Explore filter allows users to switch to a non-personalized experience. More insights into Meta’s AI models, input signals, and content ranking frequency are available through the Transparency Center.

Meta is expanding the “Why Am I Seeing This?” feature to Facebook Reels, Instagram Reels, and the Explore tab, enabling users to understand why certain content is shown. A new “Interested” option in testing allows users to discover related reels. Additionally, Meta will roll out the Content Library and API, granting researchers access to public data from Facebook and Instagram, ensuring compliance and transparency.

Meta’s commitment to transparency is driven by regulatory concerns and the need to address past data mismanagement issues. By learning from transparency challenges faced by other platforms, Meta aims to build trust and communicate effectively with users.

This release of information showcases Meta’s dedication to empowering users with knowledge about how AI shapes their social media experiences, providing greater control and understanding.



Mohit is a seasoned tech specialist with extensive knowledge and expertise in the field of social media platforms. With a passion for helping users navigate through the digital landscape, Mohit has dedicated himself to providing valuable insights and practical solutions. He stays updated with the latest technological advancements and is committed to delivering accurate and trustworthy information to empower individuals in their online experiences. Through his expertise and dedication, John aims to simplify complex topics and guide users towards effective solutions.

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