Threads, Instagram’s text-based app, has achieved a remarkable milestone by garnering 100 million sign-ups within just five days. Launched on June 6 (or June 5 in the Americas), the app’s rapid growth has been closely tracked.
On the first day, Mark Zuckerberg announced that the app attracted an impressive 2 million sign-ups within a span of two hours. Within four hours, this number soared to 5 million, and within seven hours, Threads had already amassed 10 million registered users. The following morning, Meta’s CEO shared that over 30 million people had signed up to experience the app’s unique features. It is worth mentioning that Threads’ growth is particularly notable as it has yet to launch in the EU due to privacy concerns.
Previously, OpenAI’s ChatGPT bot held the distinction of being one of the fastest-growing consumer products, reaching 10 million daily users in just 40 days and accumulating 100 million monthly users in approximately two months. Surpassing these benchmarks in its very first month, Threads has already achieved the remarkable feat of attaining 100 million monthly active users. However, the true challenge lies in retaining these users on the platform.
While many individuals are exploring Meta’s innovative text-focused social platform, there are certain features that are currently absent. Notably, the app lacks support for ActivityPub, the protocol used for decentralized network posts. Although Meta has expressed its commitment to working on this integration, until it is implemented, Threads will not be fully integrated into the fediverse.
Additionally, the app presently offers only a read-only web interface and lacks support for post search, direct messages, hashtags, and a “Following” feed. Furthermore, due to Instagram’s content policies, nudity is not permitted on the platform, which differentiates it from another Twitter alternative called Bluesky that embraces such content.
Nonetheless, achieving 100 million users in such a short timeframe is an extraordinary accomplishment, indicating that Threads is poised for long-term success.